Ngan (Mandy) Do · Ho Chi Minh City, Vietnam

Growth and marketing strategy for brands in Southeast Asia.

I lead growth and marketing strategy at D4E Media. For more than 15 years I have turned shopper insight and data into ecommerce, social commerce, and integrated campaigns that grow revenue.

See selected work Get in touch
15+years in marketing, brand-side and agency
USD 2Maccount won and retained at Geometry Global
SEA-wideclient portfolios and campaigns led across Southeast Asian markets

About

From the shop floor to the marketplace

I started in trade and shopper marketing, where a plan is judged at the shelf. That shaped how I work today: start with how people actually buy, then build the strategy, content, and media around it.

At D4E Media I set growth and marketing strategy for the company and its clients, and lead a multidisciplinary team of 10 through the shift to AI-enabled, data-driven ways of working.

I work across clients, media agencies, ecommerce platforms, distributors, and KOL/KOC networks, so campaigns line up with inventory, trade, and media investment.

I hold an MBA in International Business from Lincoln University, California.

What I do

Six areas I lead

Selected work

Three projects to start with

D4E Media · 2022 to today

An AI-enabled operating model

Moved the agency to AI-driven, data-driven operations: trained a team of 10, brought clients along with the change, and delivered creative work through the new way of working.

  • TVC for Viglacera
  • TVC for Vacure:treat in Indonesia, testing cross-border selling
  • Social content for Vacure:treat
  • Monthly key visuals for Guardian retail stores

Result: cut the resources needed to deliver client work by 60%, and tripled team efficiency and productivity.

Bonsey Jaden · 2020 to 2022

Regional portfolios across Southeast Asia

Led a regional team delivering campaigns and creative work for client portfolios across Southeast Asian markets.

  • Launched the AHC skincare brand on a digital-first principle
  • Campaigns and creative work for Mars brands, including Pedigree, Whiskas, and Cool Air
  • Led new business pitches with an 80% win rate

Geometry Global · 2017 to 2019

A USD 2 million account

Won and retained the Sabeco account, worth USD 2 million, alongside trade and shopper marketing work for two other global clients.

  • Sabeco: account won and retained
  • P&G brands: campaign and retainer work, including monthly on-trade and off-trade activations
  • Diageo: campaign pitches won

Career

Where I have worked

  1. Oct 2022 to today

    Growth & Marketing Strategy Lead, D4E Media

    Growth and marketing strategy for an ecommerce and social commerce consultancy serving Southeast Asian brands.

  2. Apr 2020 to Sep 2022

    Senior Client Manager to Associate Client Director, Bonsey Jaden

    Regional and local client portfolios across Southeast Asia. Promoted in January 2021.

  3. May 2019 to Apr 2020

    Senior Account Manager, Airvert Vietnam

    Business development, key accounts, and integrated campaigns across digital and offline channels.

  4. Nov 2017 to Mar 2019

    Account Manager, Geometry Global

    Trade and shopper marketing campaigns, retail activations, and in-market execution.

  5. Sep 2009 to Sep 2017

    Trade and shopper marketing

    Eight years across IMC agencies and brand-side, including Trade Marketing Manager at Platinum Premium Beverages.

Toolkit

Tools I work with

Data

Power BI, Power Query, BigQuery

AI and automation

ChatGPT, Claude, Gemini, Copilot

Ecommerce and web

Shopify, WordPress, Claude Code

Creative

Adobe Creative Cloud, Blender, Meta Spark

Let's talk about your next stage of growth.

I am open to conversations about marketing leadership roles and brand growth in Southeast Asia.

mandy.do@me.com